2018. Canada.

Edouard, a car enthusiast works in a used car dealership, as a salesman. He is disappointed with the experience offered to his customers: a lack of ethics and transparency, and a single goal: to sell car stock. His friends used to turn to him for the purchase of a car, and Edouard was happy to help them. He liked to put his expertise to use, after having himself made a bad purchase that cost him dearly.

Adelaide has no knowledge of cars and finds buying a used car complex. She doesn't feel confident, and that even dissuades her from buying a car.

“We don't know where to start and we are suspicious of everything. It's not fair that people are not transparent with you because you don't know much about cars. And yet, some take advantage of it. If you are not accompanied by a trustworthy person who knows about cars, it is scary because you can be ripped off."

In short, for several decades, the automotive industry has been in a crisis of confidence, with many asymmetries of information between the buyer and the seller. This is why they founded Kiwiz with the vision to de becoming the trusted benchmark in the used car industry.

2022: launch of Kiwiz. 
2023: after solid growth thanks to a service that pleases, Kiwiz is present across Canada.